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Iconic announces deal with Cher

By | Published on Thursday 3 August 2023

Cher has sold a “range of music assets” to the Iconic Artists Group, the company co-founded by veteran artist manager Irving Azoff.

Needless to say, Cher is “THRILLED”. Though technically about her long-standing friendship with Azoff. She’s “pleased” about the deal.

“I’ve known Irving for 50 years”, she says in a statement. “I am THRILLED to still be friends and pleased to have Iconic on board to represent my past work in entertainment from music, TV and film. While I’m still working away, it’s good to have a long-time friend to honour and market what I’ve already accomplished these last decades”.

Adds Azoff: “I’ve been fortunate to count Cher and her sister Georganne as friends from my absolute early days arriving in LA where we all chased our dreams”.

“Over the past six decades”, he goes on, “Cher has transcended boundaries, reached the pinnacle in music, TV and film, and became a global superstar. We are proud to work with the one and only Cher to extend her legacy and promote her talent to future generations”.

In terms of what the deal covers, Billboard reports that “IAG has acquired Cher’s full interest in her past sound recordings and compositions for a sum that the company declined to reveal”.