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Imogen Heap’s Creative Passport goes live in beta mode

By | Published on Thursday 10 December 2020

Imogen Heap

Imogen Heap’s Creative Passport venture had a beta launch yesterday, with music-makers across the world now encouraged to sign-up for a free account. The new service allows artists to store all sorts of data about their work, their output and their individual artist businesses. They can then choose to share some or all of that data, with the world via a public page, and to platforms and organisations in the music industry, with UK collecting society PPL the first partner in that domain.

The Creative Passport is the culmination of five years of workshops, discussions and research within the artist community about how music-makers can more easily be in control of their data, and play an active role in tackling the various data challenges faced by the wider music industry. It is powered by digital ID platform Yoti which, say the Creative Passport team, “will ensure that creatives have a safe way of sharing their verified information both with individuals and with third-party services”.

Formally launching the venture, Creative Passport’s CEO Carlotta De Ninni says: “At a time when business opportunities are limited because of the coronavirus pandemic, enabling music makers to own and better manage their data in an easy way has become even more important. With ongoing discussions happening with other third-party service providers interested in plugging into the Creative Passport, combined with constant feedback from artists, we are very much looking forward to making this the industry-leading premium digital identity tool for the creative industry”.

Heap herself added: “After five years of boiling it down to the core of what music-makers need to combat the irks and frustrations we experience daily in our industry, we now need a huge leap of faith from hundreds of thousands of music-makers globally to bring about the next stage for real change. We are now primed to be the indispensably useful and outrageously organised force that the industry needs for a sustainable and flourishing future”.

As the community of music-makers logging their data with Creative Passport grows in size it’s hoped that numerous platforms and organisations will want to integrate with the service in one way or another.

Confirming that his is the first organisation to do that, PPL boss Peter Leathem says: “By working with Creative Passport to provide this functionality, we are enabling PPL performers to retrieve their unique, verified International Performer Number into their Creative Passport, so that it can be associated with their credits as they flow through the digital supply chain. We hope that this will help them maximise their income from their creative work, be that through royalty payments or by reaching new audiences. We are proud to partner with Creative Passport and support their drive to empower performers”.