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In-Conversations and all-new DIY programme added to Great Escape Conference

By | Published on Tuesday 9 April 2019

The Great Escape 2019

More details have been announced today about this year’s TGE Conference programme at The Great Escape. This includes the launch of a brand new day aimed at early-career artists and future music industry talent, plus confirmation of the keynote in-conversations which will wrap each of the three CMU+TGE conferences that are due to take place this year.

CMU+TGE will present three full day conferences as part of the TGE delegate programme next month. On Wednesday 8 May the focus will be music education, on Thursday 9 May the streaming market and digital royalties, and on Friday 10 May the evolution of music marketing campaigns caused by the rise of new digital channels and the shift to streaming.

Each of these conferences will finale with an in-conversation. On the Wednesday, Chilly Gonzales will provide an artist perspective on the state and future of music education. Last year he launched his own ground-breaking music education programme The Gonzervatory, which will return later this year and is currently inviting musicians to apply to take part. He’ll discuss what that programme involves, and also explain how we can build bridges between musical disciplines and in doing so ensure music education works for everyone.

On the Thursday, the full-day focus on digital dollars will conclude with an in-conversation with Justin Kalifowitz, Founder and CEO of Downtown Music. The leading independent music publisher also owns Songtrust, which will feature earlier in the day as the spotlight is put on ways to ensure songwriters actually receive their digital royalties. Downtown also recently acquired CD Baby and its sister digital companies, and during the conversation Kalifowitz will discuss what it takes for a music rights company to fully support and nurture each individual artist and songwriter business in the streaming age.

At the end of the Friday music marketing conference, Cassandra Gracey, President of Sony Music’s 4th Floor Creative division, will take to the stage. During the day the conference will look at the ever-expanding music marketing toolkit and the increasing importance of content, partnerships and analytics in each artist marketing campaign. Sony created 4th Floor in recognition of how music marketing is evolving, and Gracey will talk about how the division works, and what she thinks is key in ensuring artists truly stand out.

In addition to the three CMU+TGE strands that sit at the heart of the TGE Conference, on Saturday 11 May there is a whole extra programme aimed at early-career artists and future music industry talent. This new talent day will shift to a whole new level this year thanks to support from O2, with a series of panels on topics like distribution, gigging, social media and getting your big break. Called O2 Presents DIY Academy, this part of the TGE Conference will be open to festival wristband holders as well as delegates.

The Saturday DIY line-up will also include the Elevate Seminars. Curated by CMU:DIY, these six sessions are part of Elevate, TGE’s new professional development programme funded by the National Lottery through Arts Council England. These seminars, open to all, will provide concise and practical guides to putting on shows, getting music streamed, building a direct-to-fan business, employing social media and getting paid when your songs and recordings are played. Plus the top five music industry fuck ups and how to avoid them.

Full schedules for the three CMU+TGE conferences and the O2 Presents DIY Academy day are now online here, with the very final elements of the full TGE Conference programme due to be announced very soon. Meanwhile, get your TGE tickets here.

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