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Instagram launches some sort of music thing

By | Published on Thursday 30 April 2015


Instagram has launched a new music profile aimed at “capturing and sharing the world’s musical moments”. And who knows what that means? No one. But it basically looks like it’s going to post pictures taken by musicians.

In a statement yesterday, published via this new channel, Instagram founder Kevin Systrom said: “The music community is – and always has been – an important part of Instagram. For the past four years, we have become the home for artists big and small – a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans”.

He continued: “Today we’re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it. Each week, we’ll take a look at the musical experience on Instagram”.

Yeah, but what does that mean? “That means showing you a different side of artists you know and love, like Questlove (@questlove), and introducing you to up-and-coming talents from around the world, like Tricot (@ikkyu193). It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project”.

Right. Still not 100% sure what all that means. Well, OK, there will be photos posted on the @music account – pictures have already been posted by the highlighted musicians – plus it seems that accompanying interviews will appear on the Instagram blog. So far there’s this repost of a picture Questlove took a month ago and this interview with him, plus this recent photo from very good Japanese band Tricot and this interview with them. Which is nice.

But what will this all achieve though? I don’t what to poo-poo is before it’s even got going, but I’m pretty sure it’ll be a total disaster and achieve nothing.