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Digital
iPhone users download things, shocker
By CMU Editorial | Published on Thursday 6 May 2010
OK, here’s the second story on some research that confirms the obvious. Owners of the iPhone and iPod Touch are the biggest downloaders of entertainment content and apps to non-PC devices. You could have guessed that, right? Well, you don’t need to, because NPD Group have done some research, albeit in the US.
Their Entertainment Trends In America report says that 75% of iPhone/iPod Touch users download content to their devices, compared to 19% of net-connected games console owners and 17% of net-connected Blu-ray disc players. Of the content being downloaded, free apps account for the biggest percentage, while games and music downloads follow, in that order.
NPD analyst Russ Crupnick told reporters: “Music now competes with games and other apps for share of device, share of wallet, and share of time. Entertainment companies need to start thinking of apps in broader terms, not only as a way of garnering direct sales from downloads, but also as a pathway to paying for additional entertainment content”.
