iTunes Ping to be phased out

By | Published on Thursday 14 June 2012


Apple will phase out the Ping music recommendation tool that no one in the world ever used in the next upgrade of the iTunes software, according to various media reports and a source consulted by Billboard.

Ping was Apple’s attempt to move into the social networking space, encouraging users to share their music recommendations with other iTunes customers, mainly with a view to those other customers then wanting to buy recommended tracks. But it never really took off, not least because music fans were already used to doing such recommending via Twitter and Facebook, providing YouTube or Spotify links where those on the receiving end could check out recommended tracks in full.

The phasing out of Ping comes as Apple looks to more deeply integrate Twitter and Facebook into its mobile operating system.