Artist News Brands & Merch

Jenny Lewis selling packs of pre-rolled joints

By | Published on Tuesday 14 May 2019

Jenny Lewis

As artists look for ever more things to turn into merch, and with marijuana becoming legal in an increasing number of US states, it was perhaps inevitable that a new business would emerge around artist-branded weed.

The likes of Snoop Dogg, Willie Nelson and Margo Price have already got in on that act, and now Jenny Lewis is selling her own line of pre-rolled joints.

Branded ‘The Rabbit Hole’ – after a track on her latest solo album ‘On The Line’ – the pre-rolls contain a “light Sour Diesel sativa with 16.3% THC content” grown at Glass House Farms. This strain can apparently trace its roots back to a Grateful Dead concert in 1991. Not its literal roots, apparently that’s just where the Sour Diesel seeds got passed around for the first time.

Lewis’s father Eddie Gordon long campaigned for the legalisation of marijuana, claiming to have smoked the drug with US president John F Kennedy, who he said used it to manage back pain. Launching The Rabbit Hole, the musician said that her father, who died a decade ago, would be “so proud”.

You can buy packs of five pre-rolled Rabbit Hole joints in California now, so that’s fun. Meanwhile, having now branded joints that contain an existing marijuana strain, Lewis has also said that she will launch her own strain in the near future.