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K-pop makers announce partnership with CAA

By | Published on Tuesday 5 November 2019

SM Entertainment

K-pop management company SM Entertainment has announced a new partnership with talent agency CAA which will see the latter represent the former’s entire roster.

Seoul-based SM Entertainment manages the likes of NCT 127, EXO, Super Junior, Red Velvet, Girls’ Generation and recently created K-pop supergroup SuperM. It has been expanding its global interests of late, including via a partnership with Universal Music in the US. It has also previously worked with CAA on US-based projects, with the agency securing promotional appearances for NCT 127 and putting together a tour for SuperM.

Confirming the fuller partnership with CAA, SM Entertainment’s Soo-Man Lee said in a statement: “It is a great pleasure working together with the largest entertainment and sports agency in the US. We believe that SuperM and NCT 127 will expand further to the global market together with CAA”. And that is just the start of the partnership, he added, saying he’d work with the agency on launching “new visions” and “more meaningful content”.

On the CAA side, the agency’s President Richard Lovett said: “Seeing an SM Entertainment show is an amazing experience. Soo-Man Lee and his talented team have an incredible eye for high energy and charismatic talent. We are honoured and excited to be working with the incredible SM team to support the growth of what is already a huge fan base around the world”.