Kerrang! Radio introduces gaming news

By | Published on Tuesday 18 October 2011


I might be wrong, but I reckon Bauer Media’s Kerrang! Radio is very possibly the first radio station to air a one minute news bulletin specifically dedicated to video games throughout the day. The rock station has teamed up with games news website IGN to provide the new service, which will air seven times daily during the week and four times on Saturday and Sunday to accompany the station’s other news and entertainment news output.

Alex Baker, Commercial Programmer and a presenter with the Kerrang! radio station, which airs on FM in the Midlands, DAB in the North and Scotland, and nationally via TV, told CMU: “We know that our audience spend a lot of money on gaming. We were keen to find the coolest and most credible way to bring the latest news/information about the world of gaming to our listeners and who better to help us achieve that goal than the world’s biggest and most credible gaming and entertainment website, our new partners at IGN. In addition, with the recently relaxed Ofcom broadcasting code in mind, the commercial possibilities [here] are endless”.