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Brands & Merch Business News
Kickers team up with Chromeo and CSS
By CMU Editorial | Published on Friday 30 January 2009
Shoe makers Kickers have teamed up with Chromeo and CSS for a new video. The video features the feet of thousands of festival-goers, which were filmed dancing and used to create a stop-motion film, in which said dancing appears to power a machine that spits out Kickers shoes that then come to life.
The video is soundtracked by a CSS remix of Chromeo’s ‘Fancy Footwork’, which can be downloaded from the Kickers MySpace page.
Hugh Sweeney, Marketing Manager for Kickers told CMU: “The Kickers ‘Fancy Footwork’ activity was designed to get festival-goers using their feet in such a way that could be captured and used to create a unique piece of user-generated, branded content. With their feel good dance tunes, Chromeo provided the perfect soundtrack and the CSS remix gives us an exclusive track to go with the new video”.
Check out the video and download the track here.
