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Brands & Merch
Kiss to auction custom Minis for Japan
By CMU Editorial | Published on Tuesday 26 April 2011
Kiss and Mini are to create four customised cars representing each member of the band, which they will auction next month in order to raise money for UNICEF’s relief work in Japan, it has been announced.
Mini will also be selling Kiss ‘vehicle wraps’ at the New York International Auto Show. I’m not exactly sure what a vehicle wrap is, though. Could be a thing to put over your car to protect it from the elements, or it could be a sandwich. Either way, it’s for a good cause.
Gene Simmons said in a statement: “Our hearts go out to the people of Japan in this time of great tragedy. We wanted to help and also to provide a real way for the Kiss Army to get involved. UNICEF raises money to help children who are still coping with the effects of these disasters, and also supports other very important emergency relief efforts around the world. Join the Kiss Army in giving”.
Mini USA’s Vice President Jim McDowell added: “Mini and its owners have long been dedicated to contributing to philanthropic and charitable efforts. Mini USA had established a relationship with Kiss as we kick off the ‘Mini Rocks The Rivals’ tour in the US, and these fundraising initiatives were an ideal way for us to incorporate a fun charitable component to the campaign with these original pieces of art”.
The auctions will open on 29 May. The New York International Auto Show began last week and continues until 1 May.
