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Brands & Merch
KitKat and SFG partner on some new fangled digital thing
By CMU Editorial | Published on Thursday 19 August 2010
KitKat have teamed up with Scouting For Girls for a new digital marketing initiative using a thing called ‘augmented reality’ which enables biscuit eaters to experience some sort of 3D SFG musical experience by holding their chocolate up to a web cam. I’ve no idea what the really means, and the video I’ve been sent that is meant to “reveal all” means nothing to me, but then again I’m very tired. Have a look yourself: youtu.be/9ieqVunZg1w
