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LA Reid’s new company Hitco signs Outkast’s Big Boi

By | Published on Friday 23 March 2018

Big Boi

LA Reid’s new company Hitco Entertainment has made its first signing, Outkast’s Big Boi. Reid left his role as CEO of Sony’s Epic Records in the US last May, following allegations of “unlawful harassment”.

The veteran label exec has been known to be working on his new independent company for some months. It’s effectively a re-launch of a company Reid first set up in 1996 – Hitco Publishing Group – and will act as a label and publisher. This time around he’s gone into business with Charles Goldstuck, co-founder of J Records, as well as a former exec at BMG, Sony Music and others.

According to Variety, Reid and Goldstuck have raised over $100 million to launch the company, and will have offices in New York, LA and Atlanta. Big Boi’s signing continues a long association between Outkast and Reid, who signed the hip hop duo to his Arista label in 1992 while they were still in high school.

The copyright for Big Boi’s latest album, ‘Boomiverse’, is already listed as being owned by Hitco on digital services, having originally been released by Epic last year. Distribution is reportedly being handled by Empire, which also reps Top Dawg Entertainment, among others.