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Business News Digital
Lego launch MP3 player
By CMU Editorial | Published on Tuesday 20 January 2009
Oh, this I like. LEGO have launched an MP3 player that looks like its been made out of lego bricks. Alas, they’re not real lego bricks, so you can’t take it apart. But that’s probably just as well, as you’d never get it back together gain. The LEGO MP3 player is one of a number of new gadgets launched by the popular toy brand that have the LEGO brick look.
Announcing the new gadget range, Jill Wilfert, LEGO’s VP Of Licensing, said the company hoped to reach out (or, most likely, re-reach out) to a whole new audience with the new gadgets which will, Wilfert says, “enable LEGO fans to express themselves through photos, videos and music, while displaying their enthusiasm for one of the world’s all-time favourite toys”.
The LEGO MP3 player follows the release earlier in the month of a colourful player by crayon makers Crayola.
