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And Finally Artist News Brands & Merch
Lego unveils fan-designed BTS set
By Chris Cooke | Published on Friday 17 February 2023
Lego has unveiled a BTS-themed set based on the video for the K-pop group’s 2000 track ‘Dynamite’ which has been designed by two super-fans of Lego, one of whom is also a super-fan of BTS.
“Sing, song the night away as you build this 749 piece Lego set and uncover authentically recreated details that mirror scenes from the iconic music video”, says an official blurb. “Customers can now combine at-home karaoke sessions with brick building and immerse themselves in a world of disco, donuts and dynamic dance moves”.
“But the set wouldn’t be complete without the biggest South Korean boy band in the world – who are now also available in Lego minifigure form for the first time”, said blurb continues. “All seven minifigures of the band members – RM, Jin, Suga, J-hope, Jimin, V and Jung Kook – are ready to sing and dance in sync on the Lego stages”.
Given that the group is currently on hiatus – meaning they won’t be singing or dancing in sync on stage together in real life for the foreseeable future – at least BTS fans who are also Lego fans now have an alternative option to fill that gap.
Quite how many people fit in the middle of the BTS fan / Lego fan Venn diagram I’m not sure. But I know for certain if includes a guy called Jacob, who designed the Lego version of the ‘Dynamite’ video with his mate Josh, then getting the concept attention and support via the Lego Ideas platform through which people can suggest ideas for new Lego sets.
“Josh did the building and design work”, says Jacob, “and – as a massive BTS fan – I told him what needed to be in it, what details were most important. It was a really fun process”.
“Jacob had the BTS knowledge and he was able to direct my build in the proper way”, adds Josh. “I watched the music video over and over and tried to capture its essence in the Lego bricks. It was insane when the project went viral online overnight”.
Speaking for Lego itself, Federico Begher, Head of the Lego Product Group, says: “When we saw Josh and Jacob’s colourful design we knew it would be a hit and this was proved by how quickly they reached 10,000 views in the Lego Ideas voting”.
“The BTS fans have already got behind the design and so it was important that we were as faithful to the original creation as possible”, he goes on. “The set highlights creativity, passion and most importantly, fun! We can’t wait to see the fans building and displaying it”.
Lovely stuff. Pre-order your BTS Lego set for a mere £89.99 here.
