Artist News Brands & Merch

Liam Gallagher’s fashion business slips into administration

By | Published on Tuesday 2 April 2019

Liam Gallagher

Liam Gallagher’s fashion business Pretty Green has been placed into administration, although in a statement the retailer has said that “all stores and concessions will continue trading until further notice” while administrators try to find a buyer.

The company brought in advisors from accountancy firm Moorfields Advisory last month to undertake what it called a “strategic review”. Pretty Green has its own stores, but also relies on a sizable partnership with House Of Fraser. That particular department store chain had its own financial problems last year before ultimately being bought out of administration by Sports Direct. It’s thought all that had a negative impact on Gallagher’s company.

With Moorfields now appointed as administrators, a partner at the company told reporters: “We continue to work closely with Pretty Green’s management and its advisers. The brand has a strong following and it is unfortunate that, similar to many other retailers who rely on concessions, they have suffered as a consequence of larger department store insolvencies”.

However, Moorfields is still optimistic about finding a buyer for Gallagher’s firm, the partner adding that “following a period of marketing, the brand attracted a large amount of interest, so we remain hopeful a deal can be done”.