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Live music booking app rolls out in London

By | Published on Monday 24 October 2022


A live music booking app originally launched in Finland is now rolling out in London ahead of a wider UK launch next year. Called Gixon, a first version of the app was put live during the pandemic to facilitate paid online performance bookings, though with the longer term plan of enabling the bookings of in-person shows.

The app company’s co-founder and CEO Jussi Aronen says: “In the fully connected, digital age it seemed insane to us that connecting amazing musicians with booking opportunities was so difficult, in many cases nearly impossible. Gixon removes all of these barriers for both music consumers and artists”.

The ambitions of the company have evolved during its beta phase in Finland. Co-founder and CCO Mikko Haapala explains: “Whilst Gixon was originally designed to allow anyone to book music for their home or party we received far greater outreach from across the business”.

That included “promoters looking for acts for their venues; restaurants and bars seeking to book entertainment for their establishments; hotel chains looking to book high quality local acts across their properties; record labels looking at promising new artists to sign; and agents looking for new acts to add to their roster”.

“In Finland, we have also had unexpected but highly welcomed approaches from large-scale live events looking for up-and-coming artists to feature as part of stadium events and tours, [and] festivals”, he adds. “We have [also] had direct outreach from booking agencies looking to partner as a solution for private and corporate events bookings for established acts”.

There is more information about the app here.