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Business News Live Business
Live Nation acquires controlling stake in Voodoo Fest
By Chris Cooke | Published on Monday 28 October 2013
Ahead of its fifteenth anniversary edition this coming weekend, it was confirmed last week that American festival the Voodoo Music & Arts Experience, more commonly known as Voodoo Fest, has been acquired by live giant Live Nation.
Earlier this year it was widely reported that Robert Sillerman’s new SFX business was taking a slice of the Voodoo Fest company – and indeed Sillerman himself discussed the deal in an interview – but as it turns out, that transaction never took place.
Stephen Rehage, founder of the annual New Orleans event, always timed to coincide to Halloween (more or less), will join Live Nation as part of the new deal to oversee other US festivals controlled by the live firm, and also input on other acquisitions in the festival market.
He told reporters: “I am grateful for the opportunity to join the Live Nation team. Our outlooks on the festival market are aligned and we look to grow the Live Nation festival roster over the coming years”.
Meanwhile Live Nation exec Bob Roux added: “Stephen has built a remarkable brand and I’m looking forward to working with him to continue to enhance Voodoo and the other Live Nation festivals in the US”.
