This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Brands & Merch Business News Deals Live Business
Live Nation Australia announces wide-ranging tie up with Telstra
By Chris Cooke | Published on Tuesday 13 October 2015
More Live Nation-based telephony good times now, and Live Nation Australia has announced one of those “major strategic partnerships” with the country’s largest tel co Telstra. The multi-year tie-up “goes beyond the traditional music sponsorship and delivers a programme of activity against an ‘always-on’ strategic approach”, whatever that means.
Mainly that Telstra customers will get priority access to Live Nation tickets, VIP packages, exclusive content, merch and ‘money can’t buy’ experiences. Which might sound like pretty much every other live music sponsorship to you, but you’re forgetting the “‘always-on’ strategic approach”.
Says Live Nation Australia CEO Michael Coppel: “We welcome Telstra to our family of brand partners. We only partner with the best brands available and Telstra and its Thanks loyalty programme is undoubtedly the industry leader in Australia when it comes to rewarding customers through music experiences”.
