Business News Deals Live Business

Live Nation buys into Israeli concert business, launches Ticketmaster Israel

By | Published on Wednesday 8 February 2017

Live Nation

Another Live Nation acquisition anyone? The live giant has taken a majority stake in Israeli concert promoter Bluestone Entertainment in a deal that will also see Live Nation’s ticketing business Ticketmaster launch in the country.

Bluestone is a relatively young company, having been founded in 2014 with the intent of promoting shows from international acts in Israel. Amongst its partners is Israel-born Guy Oseary, the veteran artist manager whose management firm Maverick is also part of the Live Nation empire.

Confirming the deal, Live Nation’s President of International & Emerging Markets, Alan Ridgeway, said: “We have seen a considerable demand for live entertainment with the shows that Live Nation has brought to this market over the last few years and have been very impressed when working with Guy, Shay and the rest of the Bluestone team. Formalising our partnership and bringing the Ticketmaster brand and technology to the market was the natural next step”.

The Guy he mentioned there isn’t Oseary, but Guy Beser, another partner in the Bluestone business alongside Shay Mor Yosef and Gadi Veinrib. Confirming the deal from their side, Beser and Mor Yosef said in a joint statement: “We see a huge potential for international artists in Israel, especially as the venue infrastructure improves over the coming years. The strength of Live Nation and Ticketmaster will provide Bluestone with the tools and the platform to further develop the market for international shows in Israel”.

Bigging up their pal Oseary, they continued: “Guy Oseary’s strategic involvement, guidance and mentorship of our company and the door he has opened for us at Live Nation has brought us to this exciting partnership we are launching today. The Israeli fans have proved in the last three years that there is a real market and demand for live international shows. The collaboration between Live Nation and Bluestone will firmly establish Israel as a ‘must-play’ market on any world tour”.