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Business News Deals Live Business
Live Nation buys Norway’s Tons Of Rock festival
By Chris Cooke | Published on Friday 22 February 2019
This week’s Live Nation Nordic festival acquisition? Tons Of Rock. That being the Norwegian fest that presents, well tons of rock. Rock music that is. Of the heavier variety.
“We have worked with Tons Of Rock from the very beginning and are excited about our future with the festival”, says Martin Nielsen of Live Nation Norway. “The Tons Of Rock team have demonstrated an outstanding commitment to the festival and to audience experience”.
One of that team, Jarle Kvåle, adds: “We are ready to take the next step in the festival’s journey. After five successful years in Halden we saw potential for further growth. We found the perfect venue at Ekebergsletta in Oslo and wanted a strong strategic partner who would help us continue to grow. The answer was obvious, and close at hand, Live Nation Norway”.
The new deal sees Live Nation take a majority stake of the Tons Of Rock business. It comes just a week after Live Nation confirmed it had also bought Finnish hip hop festival Blockfest.
