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Live Nation launches app that “incorporates music into the practice of meditation”
By Chris Cooke | Published on Friday 7 July 2023
Live Nation has launched a new app called Mindful Nation which, and I quote, “seamlessly incorporates music into the practice of meditation”.
And while that might seem like a surprising development, the live giant says that is has “invested in many mental health programmes for staff and the touring industry at large, and the Mindful Nation app expands this support by delivering on-demand mindfulness practices for the broader entertainment industry and music lovers everywhere”.
The app builds on a Mindful Nation programme that was originally developed for the music company’s employees, led by former artist manager Niamh McCarthy.
Live Nation boss Michael Rapino explains: “We first launched Mindful Nation as a programme for our employees, and it’s great to see Niamh now bringing the benefits of mindfulness to touring artists and crew across our industry, as well as music fans”.
As for what you get in the app, Live Nation explains that there are “over a thousand classes searchable by trainer, vibe or preferred class duration – with special sonic beats for the app’s meditations curated by world renowned producers and independent artists, including Janax Pacha, Mose Musica, Chris IDH and more”.
McCarthy adds: “Music is transcendent and has the power to connect and support. The artists on Mindful Nation are vehicles to that higher source which we are bringing into people’s everyday lives through our meditation classes”.
“We are all totally overstimulated by the extraordinary amount of data and connectivity that exists in today’s world that we are not equipped to deal with”, she goes on. “The classes on the Mindful Nation app are like a timeless album, never out of date. Users can keep going back to these resources again and again to support themselves through the highs and lows of life”.
