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Business News Live Business
Live Nation launches UK electronic music division
By Andy Malt | Published on Wednesday 12 June 2019
Live Nation has announced the launch of a new electronic music division in the UK, called, wait for it, Electronic Nation.
Maybe that means they are dubbing the UK an ‘electronic nation’, heralding the long term success of dance and electronic music in this country. Or maybe they had to think of a name really quickly and that was the best they could do.
Anyway, the new division will be led by Cream MD Scott Barton, and will bring all of Live Nation UK’s electronic music activity together. This includes festivals such as Creamfields and Steel Yard, as well as electronic artist tours, clubs and shows.
“Electronic music has always been at the heart of what we do”, says Barton. “We have a dedicated team who work hard to connect fans to electronic music events across the UK. As the scene continues to grow, the knowledge and experience we have is key to our success”.
Live Nation UK & Ireland Chair Denis Desmond adds: “With Scott’s outstanding record managing global brands Cream and Creamfields, this new division is a major advance for Live Nation and for artists and acts in this genre”.
Barton is currently MD of the Cream club brand – and is the younger brother of the club’s co-founder James Barton. James also previously worked at Live Nation, and was President of Electronic Music at the company until 2016. He now runs acquisitive live music firm Superstruct Entertainment.
