Business News Deals Live Business

Live Nation partner with Elvis Presley Enterprises to stage shows at Graceland

By | Published on Friday 14 December 2018

Elvis Presley

Live Nation has announced a new alliance with Elvis Presley Enterprises that will see an increased number and greater range of concerts being staged at Graceland.

The estate that surrounds the former home of Presley – these days a major tourist attraction, of course – now has two venues within it: the 2000 capacity Graceland Soundstage at the Elvis Presley’s Memphis entertainment and exhibition complex and a 464 capacity theatre in the Guest House At Graceland hotel.

Since opening in 2017, those performance spaces have generally hosted mainly Elvis-themed performances. Through the Live Nation tie-up, it is hoped that a greater number of shows will be staged there involving a much wider range of acts, including both heritage artists and newer talent. According to Memphis newspaper The Commercial Appeal, between 50 and 75 shows are planned for next year, with hopes to increase that number in the future.

Confirming the new Live Nation alliance, Joel Weinshanker, Managing Partner of Graceland Holdings, said: “Graceland is already the most famous music destination in the world. And we want to make it one of the most famous destinations to see live music as well”.

Meanwhile Live Nation’s Ben Weeden said that he was proud to be working with “one of the singular iconic and transformational music brands on earth. We’re anticipating a creative partnership that will play a role in honouring such a historic artist and the place he called home”.