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Business News Media
LoveLive expands
By CMU Editorial | Published on Tuesday 29 May 2012
LoveLive, a company that develops and makes usually live-music based programming for media, artists, labels and brands, has announced a number of senior appointments as part of continued expansion.
The new appointments include Will McGillivray, formerly of MTV and Ginx TV, who becomes LoveLive’s Head Of Content & Formats; Abby Newell formally of Warner Brothers Entertainment, who joins as Commercial Manager; Paul Watkins, former financial planning man at the Perform Group, who becomes Finance Director; and Cherry Collard of Red Light Campaign, who joins the firm’s social team.
The new recruitment spurt coincides with the announcement of a new alliance with New York-based music and entertainment marketing company Giant Step, which will work with LoveLive on US-based projects moving forward.
And, if you’re looking for some official comment on all this activity, then it’s your lucky day. Music Week quotes LoveLive CEO Richard Cohen as follows: “I’m thrilled to have such remarkable talent joining the LoveLive team at such an exciting time in our development. Our recent growth has been extraordinary and Will, Abby, Paul, Cherry, and indeed the team at Giant Step, are perfectly placed to support the company’s ongoing expansion”.
