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LoveLive to boost label relationships with new appointment
By CMU Editorial | Published on Friday 26 October 2012
LoveLive, the London agency that creates music content for brands, broadcasters and music clients, has created the role of Label Account Director, to enhance its relationships with record companies, and appointed former EMI exec Ben Bleet into the post. Bleet has most recently run his own brand partnerships business Howling Monkey.
LoveLive boss man Richard Cohen told CMU: “The creation of this role is an important part of our strategic growth plan. By working with the labels at the conception stage, we will be more effective and efficient in delivering our full breadth of services and expertise to each project. Ben is well known and respected across the industry and will bring a huge amount of energy and enthusiasm to the role. He has a wealth of experience and knowledge of the music sector and a reputation for delivering consistently excellent results. We are thrilled to welcome him to the LoveLive team”.
While Bleet added: “LoveLive is one of the most exciting and innovative companies in the industry today and its growth over the last few years has been nothing short of phenomenal. The last year alone has seen the company launch its own consumer offer as a trusted partner of YouTube. Having secured one of the unique licenses to live stream, LoveLive have already worked with some fantastic brands and artists. I’m delighted to be joining at such an exciting time in the company’s development”.
