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Machine Management launches record label

By | Published on Monday 18 April 2011

Machine Management

Machine Management has launched a record label, through which it will release records. You all know how that works, right? Calling itself Loose Lips Records, the company has already signed three artists: techno outfit Azari & III, experimental pop types Beaty Heart, and previously CMU approved electronic bod Chad Valley.

Machine founder Iain Watt told CMU: “It is getting harder for larger labels to really focus on the early stages of an artist’s recording career. Managers are often best placed to really getting things moving during this phase and Loose Lips Records has been launched to allow us to apply our skills to this challenge alongside our existing management roster. We won’t just be releasing music by acts we manage but aim to offer flexible and bespoke deals to artists who we think can benefit from working with us as a label”.

He added: “We are keeping the whole structure of Loose Lips very flexible and will evolve at the same pace as the acts we work with. As well as signing and running projects from start to end we may even look at partnering with third parties once we got things moving if the project would benefit from it”.