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MAMA takes stake in ATP

By | Published on Tuesday 23 October 2012

MAMA Group

The MAMA Group has announced it has taken a 50% stake in the All Tomorrow’s Parties company, promoters of the consistently fine holiday-camp based ATP festivals and the I’ll Be Your Mirror events.

As previously reported, ATP founder Barry Hogan was forced to restructure his company earlier this year, putting one business into administration, after a particularly tricky time for the UK festivals market. However, the restructuring did not stop any planned events from going ahead.

Under the new deal, MAMA will work with ATPs Hogan and Deborah Higgins to develop the company’s events in the UK and beyond. The ATP team will also assist in the booking of talent for other MAMA Festivals, including Lovebox, Wilderness and The Great Escape.

Confirming the new partnership, MAMA chief Dean James told CMU: “Barry and Deborah run a fantastic business and it is a real honour for us to be working with them. ATP’s pioneering attitude and its success in the international market, combined with MAMA’s infrastructure of major festivals and venues is a dangerous combination”.

Hogan added: “We’re thrilled to be joining up with MAMA who have been supportive of us throughout the years. The ATP team is looking forward to working with Dean and the rest of the MAMA staff to develop ATP events throughout the world”.

Elsewhere in MAMA news, the company has appointed Rich McGinnis to the role of Head Of Talent, booking artists for both MAMA festivals and venues. Co-founder of various club brands, The Warehouse Project and the Parklife festival, McGinnis will continue to co-book the latter two events with his business partner Sam Kandel in addition to working on MAMA ventures.

On McGinnis’ appointment James added: “We’ve worked with Rich and Sam for two years now and we know how talented they are. Rich will add a huge amount of innovation and energy to MAMA’s estate and his arrival along with Barry and Deborah creates a bit of a Dream Team for us”.

McGinnis said: “I’m ecstatic to be taking the lead at MAMA in this new era. The confidence Dean James and James Algate had in Sam and I at Angel Music and the results we achieved together is spurring us on for more of the same. Creating exciting events and programming talent is our forte and moving forward with MAMA the future is looking very bright indeed”.