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Media
Manchester has two number one hit music stations, lucky Manchester
By CMU Editorial | Published on Wednesday 14 July 2010
According to Radio Today, two radio stations in Manchester are now claiming to be the city’s number one pop station, with both Global-owned Galaxy and Bauer-owned Key 103 using the same strapline – “Manchester’s number one hit music station”.
It seems both stations have recently changed their straplines, though Key 103 have used variations of the “Manchester’s number one” shtick before. It’s possible Global have deliberately chosen to move into Key 103’s territory positioning statement wise to stress that their service in the city, a relative newcomer, has faired better in recent RAJAR ratings for the area than the Bauer station, despite (Piccadilly) Key 103 being Manchester’s long established primary pop station.
Or it’s possible Global never even considered what Key 103 were claiming strapline-wise at the moment, and instead picked Galaxy’s new positioning statement because it mirrors that of the radio group’s main London station, Capital FM, or “London’s number one hit music station”.
That Capital in London and Galaxy in Manchester are now using basically the same strapline has led Radio Today to speculate that Global is planning on bringing the Capital service into its Galaxy network as part of the group’s mission to reduce the number of brands and programming formats it operates.
Whether that would mean the Galaxy stations would be rebranded as Capital – even though that name doesn’t really make sense outside of London (not that that ever stopped the Capital Gold brand from being used nationally) – or, in what some radio geeks would consider a sacrilegious move, Capital FM would become Galaxy London, isn’t known.
