Brands & Merch

Mary J Blige’s Burger King ad pulled, but not because of critics

By | Published on Wednesday 4 April 2012

Mary J Blige

A Burger King advert in the US featuring Mary J Blige singing about the fast food chain’s chicken snack wraps has been withdrawn, though because of licensing issues rather than criticism for the promo, the company told reporters yesterday.

Blige is one of a number of celebrities to appear in new commercials for Burger King in the US, which is seemingly having a big marketing push at the moment. Though it was the singer’s involvement in the new ad campaign that seemed to garner the most criticism, with some in the black community saying the promo pandered to bad stereotypes, and website Madame Noire calling the ad “buffoonery”.

But when the advert was pulled yesterday, Burger King insisted it was because of a licensing issue that it hoped to rectify shortly, so that the ad could return, and not because of any criticism about Blige’s involvement in their latest marketing push.

Blige’s PR reps declined to comment.