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Digital
MC Hammer launches search engine
By CMU Editorial | Published on Friday 21 October 2011
With Google so dominant, the search engine market is a difficult one to break into. You’d have to be pretty confident in a new product to enter it cold, without the might of a large tech firm behind you. But that’s what MC Hammer is doing. Obviously.
Speaking at the Web 2.0 Summit in San Francisco, Hammer announced a new “deep search” engine called WireDoo. It differs from other search engines, the rapper explained, because it looks for information related to what you search for, rather than just matching relevant keywords, hence the tagline “Search once, and see what’s related”.
Confused? Well, Hammer explains further here:
