McFly and McCartney on-the-day winners at Silver Clefs

By | Published on Monday 4 July 2011

Silver Clef Awards

So, the much previously reported O2 Silver Clef Awards took place in London last week in aid of the rather excellent Nordoff Robbins charity. We already knew who most of the winners would be, you know, Annie Lennox, Biffy Clyro and Liza Minnelli, though there was still some new news on the day.

First McFly were declared winners of the Digital Innovation Award for their online fan community Super City. They said, in perfect unison (well, I suspect Dougie was slightly out of sync): “We’re thrilled to be receiving the Digital Innovation Award at today’s Silver Clef Awards. We took a risk with Super City, but we’re always determined to be ground breaking in what we do. Nordoff Robbins is a great charity and the way they use music to help people is inspiring. It’s an honour to be associated with them”.

And second we had the results of the Best Live Act poll conducted by Absolute Radio, O2 and the Evening Standard ahead of the awards show. This wasn’t an award mind, just a poll, so don’t go getting things confused now will you? Not even if we previously referred to it as an award. And who is the best live act in the world as of July 2011. Well, Paul McCartney of course. It’s a good job he’s not dead, otherwise live music would be over.

Name checking more of this year’s winners, Nordoff Robbins Chariman David Munns told CMU: “Each and every one of today’s winners at the Nordoff Robbins O2 Silver Clef Awards has made a unique contribution to music – from Annie Lennox, one of the world’s most successful recording artists, having sold 80 million records, to Tinie Tempah who, in the last twelve months alone, has had a number one album, two number one singles and won two BRIT Awards”.

He continued: “Today we’ve also celebrated the incredible talent of many outstanding artists including Liza Minnelli, Arcade Fire, Alfie Boe, Biffy Clyro, McFly and Swedish House Mafia. All funds raised today for Nordoff Robbins will go towards providing essential music therapy services for children and adults across the UK”.