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Media
Men & Motors closes tomorrow
By CMU Editorial | Published on Wednesday 31 March 2010
ITV’s digital channel Men & Motors goes off the air tomorrow. I’m not sure that’s really relevant to you CMU readers, but it’s the end of an era, Men & Motors being one of the classic cable channels from back in the early days of multi-channel TV, almost a TV version of Loaded.
The channel has been in decline for sometime, possibly because it slowly moved away from its original simple format of cars by day, girls by night. Arguably the launch of Dave in 2007 didn’t help, with its mix of Top Gear repeats by day and BBC panel shows by night. Who’d have thought men liked other men being funny as much as girls being suggestive.
Men & Motors, originally part of Granada’s digital portfolio, but part of the ITV network since Granada merged with Carlton to create ITVplc, is being canned to make way for an HD ITV channel.
