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Meta’s new Twitter rival due to launch this week

By | Published on Wednesday 5 July 2023

Meta’s new app that everyone sees as a Twitter rival is due to go live tomorrow.

Very much connected to Instagram, the Threads app is, we are told, a “text-based conversation app” where “communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow”.

“Whatever it is you’re interested in”, the official blurb in the Apple App Store goes on, “you can follow and connect directly with your favourite creators and others who love the same things – or build a loyal following of your own to share your ideas, opinions and creativity with the world”.

Threads is going live following another interesting week over at Twitter. There has been much speculation about the latest shenanigans behind the scenes at the social media firm after owner Elon Musk announced at the weekend that the company was restricting how many tweets any one user can see.

Musk stated: “To address extreme levels of data scraping and system manipulation, we’ve applied [some] temporary limits”. The limits are not as extreme for people signed up to the paid-for version of Twitter that Musk has been heavily pushing in recent months.

Threads is seemingly a free service with no restrictions. Although Twitter co-founder Jack Dorsey has noted just how much user data Meta will access via the Threads app, in a tweet to which Musk replied, simply, “yeah”.