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Digital Top Stories
mflow launches
By CMU Editorial | Published on Thursday 15 April 2010
mflow, the new digital music service that 78% of people are calling “Twitter meets iTunes” (the other 22% are going with “iTunes meets Twitter”), properly launched last night with a shindig at Ronnie Scotts in London. The launch means that the service, previously invite-only, is now open to the public.
As previously reported, on mflow users recommend favourite tracks to their followers via a Twitter style system. Those users’ followers can then stream the recommended track in full once and, if they like it, buy the track, all via the mflow platform. The recommender then gets 20% of the download fee as a credit to spend on other music recommended to them by the people s/he follows.
At launch the service has music from Sony and Universal in its catalogue, and a plethora of indies are on board, including Beggars, Domino, PIAS, Ministry, Skint and various indie digital aggregators like Believe, INgrooves, EPM and IODA. Talks are ongoing with EMI and Warner, who will presumably fall in line given the buzz going round about this service, which actually links social networking and streaming previews with some proper sell-through.
Announcing the service’s public launch last night, mflow top man Oleg Fomenko told CMU: “We are delighted that after six months of highly successful testing involving 10,000 invited users who have provided us with invaluable feedback and input about our service, we are now ready to remove access restrictions and let the general public use mflow. We are evolving quickly as a company and adding both content and user functionality every day so we are a little reluctant to call this a full public launch. We are, however, very proud of what we have achieved to date and are eager for people to start using the system and discover new music. Moving forward, we are confident that mflow will provide the template for social music discovery”.
If you want to follow Team CMU on mflow they are using the following user names. Chris is still trying to decide which McFly track to ‘flow’ first.
Editor Andy – ieatmusic
Publisher/Business Editor Chris – ChrisUnLimited
Editorial Assistant George – geeyoonit
Publisher Caro – CaroUnLimited
