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Business News Digital
Mixcloud unveils new live streaming functionality
By Chris Cooke | Published on Tuesday 21 April 2020
With live streaming very much in vogue amidst the COVID-19 shutdown, there has been plenty of chatter in recent weeks about how creators might go about monetising their live streams. And, for the copyright geeks of the world, whether any of the popular platforms for live streaming are actually licensed for the copying, performing, communicating and possible synchronisation of songs and recordings contained in each stream. The answer? Often not.
With that in mind, Mixcloud has fast-tracked a live streaming option that it has been developing behind the scenes which allows people to live stream both video and audio and – crucially, which also seeks to address both the monetisation and copyright questions.
It is helped in that domain by the fact it already has a creator-to-fan subscription set-up in Mixcloud Select. And from the start, Mixcloud has sought licences from the music industry to cover the mixes and programmes on its platform, meaning royalties are paid to artists, labels, songwriters and publishers whose music gets used.
Unveiling the new service, called Mixcloud Live, yesterday, the company said that it was “the first music-focused solution to enable audio creators to live stream … and generate income – all via a legal and licensed platform”.
Co-founder Nico Perez added that “we are very focused on helping creators generate more income directly from their fans via their live streams”, and that “we hope that Mixcloud Live brings a little more fun – and maybe some dancing – into your home, particularly at this time when the world is socially distant, and we all need to feel a bit closer”.
