Artist News

MKS ‘could have had the Sugababes name’, Jade Ewen reckons it might be available again

By | Published on Thursday 1 August 2013

Mutya Keisha Siobhan

Mutya Keisha Siobhan, aka the original Sugababes line up, reckon they could have reclaimed the ‘Sugababes’ name for their new venture had they wanted to.

Keisha Buchanan told the BBC: “We could have had the [Sugababes] name if we wanted to go and get it, I guess, but we didn’t feel like we needed it. I feel like there was so much emphasis on ‘the name’, and we sort of wanted it to be about us”.

Of course, there was that whole thing when Mutya Buena attempted to trademark the Sugababes name after leaving the group. She was indeed successful, though only if she planned to use the name on “paper products and stationery”.

Universal Music secured the mark in all the areas that a pop group might need it. Which didn’t look much like a successful attempt by ex-members to take the name back. But perhaps Buchanan knows something we don’t.

In fact, it looks like the name might be about to become available again anyway, if a claim by current Sugababe Jade Ewen, that they are “pretty much done”, is true. She told Digital Spy she has no current plans to go back into the studio with fellow Babes Heidi Range and Amelle Berrabah, and isn’t sure they ever will.

Ewen told the entertainment website: “I don’t even know if the band stuff is going to happen again, if I’m completely honest. I think Amelle wants to do her own solo stuff, Heidi is doing a ‘Happy Days’ musical… I think we’re pretty much done”.

Either way, Ewen was certainly more interested in talking about her solo work. She continued: “I’m working on solo material at the moment actually. It’s only come about in the past three weeks, so it’s quite a new project. No one’s really seen me yet. I sang for Eurovision, I’ve been in a band, but I don’t think anyone really knows what I’m about”.

Though, Ewen added, she would be interested in a tour involving all six of the Babes, ie the current line-up of the group, and the original one. She went on: “I would love to do a giant tour of all the Sugababes, old line-up and new line-up. That would be awesome, it would sell out”.

She’s right, it probably would be awesome, and highly profitable for whichever promoter got the rights to the project – even after paying for the psychiatric counselling any tour manager would surely need after coordinating that lot backstage.

Anyway, whether that ever happens remains to be seen. Right now, MKS are preparing to play their first show together in their current incarnation tonight at The Scala in London.