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Digital
Mobile downloads not taking off, say comScore
By CMU Editorial | Published on Friday 21 May 2010
New stats from research company comScore claim that over-the-air downloads to mobile phones have failed to take off in North America and Western Europe, with less than two percent of people polled downloading music direct to their mobile in the last quarter, even though 24% said that they listened to music on their phones.
OTA downloads have been available for some years, of course, but data cost and speed issues stalled the system initially. However, it was thought that the new generation of smart phones, and in particular the addition of the mobile iTunes store to the iPhone, may see users more readily adopting the technology. But it seems that is yet to happen.
Of course, while mobile a-la-carte download stores may not have taken off, the mobile app market is booming, with the vast majority downloaded direct to mobiles. In-app downloads may also prove more successful for music – new tracks can very easily be downloaded to iPhone-based rhythm game Tap Tap Revenge (and getting them is very much part of your progression through the game), and music apps such as Spotify and We7’s may yet become a primary way for many to access music.
