Business News Labels & Publishers

MPA joins PIPCU’s Operation Creative

By | Published on Monday 22 August 2016

City Of London Police

The Music Publishers Association has joined Operation Creative, an initiative set up by the City Of London Police’s Intellectual Property Crime Unit (aka PIPCU).

As previously reported, amongst other things Operation Creative aims to replace advertising spots on piracy websites with warning messages, informing users that the sites are under investigation for copyright infringement. Various partners from the creative industries help to identify infringing content. Already on board from the music industry are the BPI, IFPI and PRS For Music.

Head of PIPCU, Detective Chief Inspector Peter Ratcliffe, says in a statement: “I am pleased to welcome the Music Publishers Association to the Operation Creative initiative. The Police Intellectual Property Crime Unit is committed to reducing the impact of intellectual property crime on the UK’s creative industries and in Creative we have a wonderful tool to disrupt the infringers’ revenue streams and hit them where it hurts them the most”.

The MPA’s General Manager Claire McAuley adds: “The MPA’s partnership in Operation Creative will strengthen and elevate our involvement in combating piracy, in particular with regards to sheet music, which is unique to the music publishing industry. We are excited to be joining the partners and look forward to working with them in our collective fight against online music piracy”.

The programme also feeds PIPCU’s Infringing Website List, which currently lists 1150 websites as copyright infringers.