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Music 4.5 puts the focus on the in-app economy
By Chris Cooke | Published on Tuesday 18 February 2014
The latest Music 4.5 event takes place in London tomorrow, putting the spotlight on the good (not very) old app thing, and how the music industry could be generating new opportunities for its content and artists by better collaborating with app developers who are experimenting with new ways to monetise the mobile (or tablet) music experience. Debate will also centre on the potential of in-app purchasing and subscriptions, as yet unrealised in the main, partly due to the fees charged by the app store owners, aka the app store tax.
Music 4.5’s Rassami Hok Ljungberg told CMU: “We are looking forward to what promises to be an interesting and lively discussion focused on apps, in-app purchasing, micro-payments and the power of APIs. As Mark Mulligan points out in his latest research, ‘if music industry concerns about download cannibalisation should be addressed anywhere it is first and foremost at apps … music product strategy needs to do more to embrace the app economy’. Hence Music 4.5 feels the time is ripe for a discussion around new business models and ways to share revenue with the new players in the value-chain, the developers, while evaluating a necessary break with the past to move forward rather than trying to retro-fit the future into old legacy infrastructures, both legal and commercial”.
Reps from Venture Harbour, Apptual, Shazam, Bandapp, Ministry Of Sound, Flurry, Bloom.fm and Musikki are amongst those due to take part in tomorrow’s half-day event, details on which you will find here.
