Business News Deals Live Business

Music Venue Trust announces revised partnership with Ticketmaster

By | Published on Monday 1 November 2021

Music Venue Trust

The UK’s Music Venue Trust has announced a new partnership with Ticketmaster, which offers new benefits to grassroots venues when tickets are sold for shows at said venues via the Live Nation-owned ticketing company.

MVT and Ticketmaster have had a partnership since 2016, which includes a bespoke ticketing agreement to benefit the grassroots venue network. Previously the partnership included adding a small ‘maintain and sustain’ fee to tickets sold under the bespoke agreement to help provide important extra funds for grassroots venues taking part in the scheme.

Under the new deal, Ticketmaster will provide a 50% rebate on any booking fees it charges on tickets sold for shows at participating venues, providing a bigger financial boost for the grassroots community.

Announcing the new partnership, Music Venue Trust CEO Mark Davyd says this revised alliance will help venues as they recover from the COVID-19 shutdown. “As we emerge from this crisis”, he states, “we are delighted to have worked with the Ticketmaster team to further improve the Grassroots Venues Ticket offer. This new deal puts even more money back into venues where it belongs. We will continue to work with Ticketmaster to develop this partnership so that it supports our whole network”.

Ticketmaster UK MD Andrew Parsons adds: “Now is a more critical time than ever for the industry to support grassroots venues. Through our long-standing partnership with Music Venue Trust, more than £150K has already been contributed to our ‘maintain and sustain’ fund. To build on this we are evolving our ticketing partnership to donate even more from our fee to these treasured venues, and we’re proud to play our part”.