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MUZU sign up fourth major
By CMU Editorial | Published on Thursday 28 May 2009
Music video website MUZU yesterday announced it had secured a licensing deal with Warner Music, meaning the music-specific video service now has all four major record companies on board which, with YouTube still premium-video-less given its ongoing licensing squabbles with both PRS For Music and Warner, is pretty damn exciting if you ask me.
As previously reported, music videos can be accessed on-demand via the MUZU.TV website, plus users can set up their own ‘channels’ and playlist the videos they like to watch. Those channels can then be accessed by a user’s friends via their own MUZU channel, or by the user embedding their bespoke version of the MUZU player onto their own websites or social network profiles.
Labels, artists and media are also encouraged to set up their own channels and upload their own content, earning a share of advertising revenue whenever their original content is viewed, whether that is done so via their own channel, the central MUZU website, or if and when other users playlist their content onto their own personal players.
Confirming the licensing deal with Warner, MUZU CEO Ciaran Bollard told CMU: “This is great coup for MUZU users given we are one of the only video services to have deals with all four majors and strong support and representation from the independent sector. Warner has really embraced MUZU and truly recognises that a partnership is more than a license and will be working closely with us to co-market and syndicate the artist video content to drive new revenue opportunities”.
Warner’s Business Development Director, Noel Penzer, added: “The fact that music videos engage a huge, diverse and passionate online audience, covering a wide range of tastes and behaviour, makes a video platform built around music an attractive proposition to artists, labels, fans and brands alike. A highly flexible and easy-to-use site, MUZU is a first-class music experience which puts the relationship between fan and artist at its core. It enables people to interact with music content whilst ensuring that artists and their music companies share in the value created”.
