Business News Deals Digital

Native Instruments acquires unofficial mix monetisation service MetaPop

By | Published on Thursday 30 March 2017


Ah, licensing and monetising unofficial mixes and remixes, that’s very much in vogue at the moment, isn’t it? In the ‘start-ups trying to make that work as a business’ sense of being in vogue, I mean. Music production tech maker Native Instruments has acquired a start-up called MetaPop, which aims to get unofficial remixes licensed and monetised. Presumably NI wants to offer that service alongside its music production products.

MetaPop was set up by former Beatport CEO Matthew Adell, who becomes Chief Digital Officer at NI as part of the deal. Confirming the acquisition, NI boss Daniel Haver said: “At Native Instruments we want to inspire and empower music lovers to express themselves, and in a very short time MetaPop has enabled thousands of new producers and remixers to do just that. With MetaPop and Matthew joining, we’re very excited to take our online offering to the next level”.

Adell added: “MetaPop was born from an ambition to redefine the world of remixing music. Joining Native Instruments opens up new doors to build on our shared vision, working alongside leading talent and world-class products. We are excited to inspire even more creativity and revenue opportunities for our users and partners”.