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New Sylvia Rhone label ready to launch

By | Published on Thursday 31 January 2013

Sony Music

Sylvia Rhone’s new venture with Sony Music will be called Vested In Culture, according to Billboard. So there’s something.

As previously reported, the former Universal Republic chief departed the Universal Music Group in 2011 as Lucian Grainge got about properly rejigging the company, and moved over to Sony to join her former boss at UMG, Doug Morris, now CEO of Sony Music Entertainment. Rhone has been working on her new business, which will operate in partnership with Sony’s Epic label, for nearly a year now.

Rhone will report into Epic chief LA Reid with the new venture, which she will run from a New York base. Artists on Vested In Culture’s launch roster include pop acts Kat Dahlia, Quadron and Sebastian Mikael, R&B singer-songwriter Deon Young and rappers Casey Veggies and Cashius Green.

Commenting on the new label, Rhone told reporters: “The partnership between Vested In Culture and Epic Records marks an exciting new chapter in my career. I have a tremendous amount of respect for Doug Morris and LA Reid, and couldn’t ask to work with better music men than them. I look forward to building a great label and being a part of their continued success”.