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Newly created ASM Global to manage new venue complex planned for Gateshead

By | Published on Monday 14 October 2019

ASM Global

ASM Global has announced a deal to manage a new arena venue being planned for Gateshead. The agreement has been reached with the two companies behind the construction of the new events and conference complex, Ask Real Estate and PATRIZIA.

ASM Global, of course, is the newly merged business made up of AEG’s venue facilities division and arena operator SMG. The combined company formally launched at the start of this month after receiving approval from relevant competition regulators.

The business says that this deal to run the new Gateshead arena complex, which it’s hoped will open in 2023, will allow it to build on its previous successes in the region, “leveraging our regional strength to further develop the events landscape and grow the North East economy”.

Actually, SMG was already linked to the venture, the new complex being set to replace the existing arena it runs on the other side of the Tyne in Newcastle, which is currently known as the Utilita Arena. But last week’s announcement confirmed that the newly created ASM Global will now be managing the new venue once it has been built.

The MD of the aforementioned Ask Real Estate, John Hughes, said: “We are THRILLED to have selected ASM Global as our operator. They have a global reputation for excellence and their experience will be key in helping us to develop what will be one of Europe’s key cultural locations. We have been working closely with them to ensure the arena will be able to accommodate the rapid advances in sound and production technology”.

John Sharkey, EVP of Europe for ASM Global, added: “We look forward to working with a range of national and regional partners, and leveraging our global partnerships with leading entertainment, product, sports and service providers, to cement Gateshead Quay’s reputation as a world-class leisure and cultural destination”.