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Business News Digital
Nicoli’s new online venture goes live
By CMU Editorial | Published on Friday 30 January 2009
A new online music venture headed up by former EMI chief Eric Nicoli and previewed at Midem earlier this month has formally gone live at www.randrworld.com.
Calling itself the “ultimate online music community”, R&R World is specifically aimed at artists at the start of their careers interested in promoting themselves and their music to a new audience. Crucially the site also aims to involve people working in the music industry – whether they be from the recording or publishing or management or live or brand partnership domains – and to provide a network through which those who work behind the scenes can connect with new on stage talent.
As well as the usual social networking and content distribution tools, artists, and indeed newer backstage people, will also be access a range of information and education resources which will appear on the site in the coming months (including some rather fine music business news provided by something called CMU). A selection of bands who participate will also be invited to sign up to the R&R record label, a sister enterprise that will help new talent develop themselves and their early work by putting them in touch with various industry experts.
Commenting on the new venture, Nicoli told CMU: “R&R World is an online destination that provides much more than just entertainment. Participation is free and easy and whether you’re an artist, a music fan, a music industry professional, a service provider, a venue owner or a brand owner with an interest in participating in a vibrant community, R&R World has much to offer you. In particular, we’re mindful of the vast array of musical talent across the world and we intend to give as many artists as possible the opportunity to shine. And the best talent will be selected to get the full R&R treatment”.
