Business News Deals Live Business Media

NME allies with Dice

By | Published on Thursday 14 February 2019


NME has entered into a partnership with mobile ticketing firm Dice. It’s the ticketing app’s first media partner, though the tie up follows partnerships with various venues that have also opted for mobile-centric ticketing, including the Troxy, Scala and Underworld.

Among other things, mobile ticketing – of course – makes it much harder for touts to access and resell tickets. Which is something NME Editor Charlotte Gunn noted when confirmed the alliance. “Finally, an effective way of preventing profiteering touts from forcing up ticket prices for real fans”, she said.

She went on: “Dice’s approach to ticketing is truly game-changing and is a solution to the age-old problem of touts generating millions in revenue that doesn’t find its way back to the music industry. We hear from readers all the time who’ve been ripped off and have reported on the issue extensively. We are so proud to be the first UK media brand to stand alongside Dice so we can do our bit to make live music fairer for fans, artists and venues”.

Over at Dice, Russ Tannen added: “Thousands of people discover artists and book tickets to their shows through each week. I want those fans to know that each time they buy a ticket through, they’re supporting our fight against the touts”.