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Digital
NME launch new social networking thing
By CMU Editorial | Published on Thursday 6 May 2010
The NME have launched a new “innovative community platform”, which is basically a user-generated content and band profile service that will sit under the NME.com banner. So, that’s nice.
Called NME Breakthrough, it’s a JV with UCG enablers Webjam. A bit like when MTV dabbled with the artist profile and social networking thing via the short lived MTV Flux, an incentive for bands to upload content to NME Breakthrough is that band tippers from the mag will keep any eye out on the website for fab new talent. Or so they claim.
NME.com Editor David Moynihan said this: “NME Breakthrough is a step for us in providing a channel for artists and our users to connect with each other. Our website and magazine play a key role in keeping our audience informed with the latest news and expert reviews, and this new social networking platform is giving our users direct interaction with bands”.
He continued: “It also acts as an important medium for bands to listen to what their fans want, through a simple rating feature. In addition, we are going to offer amazing opportunities on the site; the rewarded artists will perform at an NME Radar event as well as a key festival this summer”.
You can check this out at www.nme.com/breakthrough
