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NME Radio to carry Skins radio show
By CMU Editorial | Published on Friday 9 January 2009
NME Radio, the digital radio spin off of the music mag, will next week air a daily show dedicated to Channel 4’s yoof show ‘Skins’, which returns to our screens on 22 Jan, albeit with a brand new set of teenage characters, the old cast being surplus to requirements now they’ve learned to act.
Skins Radio will be presented by James Theaker and Daniel Kaluuya, and feature music and sessions from bands whose tracks have appeared in the show, including Dead Kids, Filthy Dukes and Young Fathers. Not The Gossip I don’t think, despite them being for ever linked to the show thanks to that seminal trailer before the teen franchise’s original launch.
On the Skins tie in, NME Radio MD Sammy Jacob says this: “It’s really exciting to be able to create bespoke solutions for brands in this way. We’ve radically changed our schedule and have two dedicated Skins Radio presenters on board, creating fantastic and original content to support the lunch”.
