Brands & Merch Media

Noisey announces new music series

By | Published on Friday 7 June 2013


Vice’s music-based Noisey channel has announced a new partnership with Philips to create a new series of music-related content called You Need To Hear This. Similar to other Vice brand partnerships, such as the Intel-backed The Creators Project, the new outlet will explore creativity in music with an ongoing series of short films and music videos.

Amongst the You Need To Hear This content that will soon appear on the new venture’s YouTube channel will be short films on the cassette and vinyl revivals, Is Tropical’s recent tour of Mongolia, and a behind the scenes look at the new DOOM video. Though things kicked off yesterday with a new video from The xx for their track ‘Fiction’, which you can watch here:

Announcing the new venture, Vice’s Head Of Music Alex Hoffman told CMU: “While Noisey’s year one success on YouTube has mainly been due to our original content programming around rappers, cute kids and stupid stuff, Noisey is also serious about the more serious side of music, and You Need To Hear This will be our platform for that. ‘That’, being engaging music lovers and audiophiles with incredible films, content, stories and events that quite frankly, you won’t find elsewhere”.

As Noisey expands, it also announced yesterday the appointment of two new members of staff within Vice’s London office, who will work alongside Hoffman and Noisey editor Jo Fuertes-Knight. Guardian journalist Sam Wolfson joins as Executive Editor, while Ryan Bassil has been appointed as Staff Writer. Kim Taylor Bennett also joins as Style Producer & Editor and will be based in New York.